Clothiers bet on ‘cooling’ fabrics as global temperatures rise

Other major companies, including VF Corp and Permira-owned Reformation, are also touting warm-weather styles made with Tencel, a lyocell fiber that textile manufacturer Lenzing says is more absorbent than cotton.The push comes as clothing retailers, whose sales dipped as inflation-weary consumers prioritized essentials over discretionary purchases, amp up their marketing of “cooling” garments as heat waves batter at least three continents.คำพูดจาก สล็อตเว็บตรง

Apparel manufacturers and sellers are banking on lightweight materials and performance fabrics aimed at offering more relief than traditional cotton and polyester knits, as well as high-tech fibers they say offer wear…