Warpaint trading update paints picture of weak UK beauty market

The owner of the W7 and Technic brands said that, subject to audit, it expects to report revenue of £48.5 million and adjusted profit before tax of £8.25 million for the year ended December 31. We won’t know the definite figures until April.There was no other detail but the year clearly didn’t end well. Last autumn, the company had said that it anticipated full-year revenue would be in the range of £48 million to £52 million so it has come in at the lower end of those expectations. And the profit figure had been forecast to sit between £8.5 million and £10 million so the company missed even the lowest end of that forecast.

What went wrong? In the autumn update, it had blamed the UK market, which accounted for 44% of group sales in the first half of the year, saying that…